It is well known that
voice-overs for film previews have been almost
exclusively performed by men. Don LaFontaine, American voice actor
famous for recording more than 5,000 film trailers, and hundred of
thousands of TV advertisements, video game trailers, became known for
his
“In a world….” phrase, he poked fun of his cliche phrase at various events, including the Geico commercial.
In A World, three words genetically, male oriented, and not uttered by a woman in a movie trailer. Until now, where Lake Bell makes her writing-directing debut, as well as leads the cast in.... “In A World” the winner of Best Screenplay at Sundance.
This upcoming
movie is all about an actress trying to make it in the
voiceover business. Motivated by her father, the king of
movie-trailer voice-overs,
to pursue her aspirations of becoming a voiceover star with all of the
trials and tribulations that come with her career. She sets out to
change the voice of a generation.
The title somewhat refers to
the intro that begins so many trailers for movies set in the future. The
man who has undoubtedly uttered these words more than anyone else was Don LaFontaine,
who over the past 25 years cemented his position as the “King of
Voice-overs.” Aside from his continuing work in the trailer industry,
he has also been the voice of NBC, CBS, ABC, Fox and UPN, in addition to
TNT, TBS and the Cartoon Network. Based on contracts signed, he has the
distinction of being perhaps the single busiest actor in the history of
SAG. In September 1st, 2008, La Fontaine died at the age of 68
following complications from a collapsed lung.
Offering an
amusing peek into a seldom-visited corner of showbiz, this movie could
kick up some theatrical returns with judicious handling and the help of
smartly nurtured word-of-mouth.
In a World opens in limited release on August 9.
