Friday, June 28, 2013

Give your business the right voice

voice over is a narrative technique in which an unseen actor’s lines are heard over visual elements in a movie or commercial. Choosing the right voice actor can transform your advertisement from simple to extraordinary, so choose a voice that will make your audience “like” you the most.

The voice over industry is growing faster and stronger than ever, reaching markets linked with new technologies. Corporate and commercial projects are still the bread and butter jobs for the voice over business, but the increase in voiceover demands for videogames, apps, GPs, text to speech, Internet publishing, would give talent the opportunity to stretch their vocal cords more often and see more opportunities to work on different projects.

We offer multilingual professional VO talents for Business Narration, Cartoons, Jingles, Movie Trailers, Radio & TV commercials, Telephone IVR, Videogames, Dubbing, among other voice services in Spanish, English, Portuguese, Italian, French, German, Mandarin, etc.

Choose a voice to sell your product that establishes an appropriate relation between your idea and your target. Give your business the right voice.

Monday, June 17, 2013

In a world, a movie set in the world of Hollywood voice-over talent

It is well known that voice-overs for film previews have been almost exclusively performed by men. Don LaFontaine, American voice actor famous for recording more than 5,000 film trailers,  and hundred of thousands of TV advertisements, video game trailers, became known for his “In a world….” phrase, he poked fun of his cliche phrase at various events, including the Geico commercial.

In A World, three words genetically, male oriented, and not uttered by a woman in a movie trailer. Until now, where Lake Bell makes her writing-directing debut, as well as leads the cast in.... “In A World” the winner of Best Screenplay at Sundance.

This upcoming movie is all about an actress trying to make it in the voiceover business. Motivated by her father, the king of movie-trailer voice-overs, to pursue her aspirations of becoming a voiceover star with all of the trials and tribulations that come with her career. She sets out to change the voice of a generation.

The title somewhat  refers to the intro that begins so many trailers for movies set in the future. The man who has undoubtedly uttered these words more than anyone else was Don LaFontaine, who over the past 25 years cemented his position as the “King of Voice-overs.”  Aside from his continuing work in the trailer industry, he has also been the voice of NBC, CBS, ABC, Fox and UPN, in addition to TNT, TBS and the Cartoon Network. Based on contracts signed, he has the distinction of being perhaps the single busiest actor in the history of SAG. In September 1st, 2008,  La Fontaine died at the age of 68 following complications from a collapsed lung. 

Offering an amusing peek into a seldom-visited corner of showbiz, this movie could kick up some theatrical returns with judicious handling and the help of smartly nurtured word-of-mouth.

In  a World opens in limited release on August 9.

Tuesday, June 11, 2013

Apple announces iTunes Radio, Pandora’s replacement?

Once again, it was that time of year, June 10, the first day of the Worldwide Developers Conference held in San Francisco, where Apple brought the spotlight on iOS 7, and unveiled the new “Pandora” like service, iTunes Radio... a free Internet radio service featuring over 200 stations, who lets you listen to music stations featured by Apple and created by you yourself.  iTunes Radio evolves based on the music you play and download. Sony, Universal and Warner are all on board.

iTunes Radio has been considered a major threat to Pandora, the first mover in online radio. Although is said to more closely be similar to Pandora's model, Apple's lead over Pandora, is that it already knows your preference. Using your iTunes library, the company already creates Genius Mix playlists, and predicts which artists you may be interested in on iTunes.

Pandora minimized Apple's new service in a statement to CNBC and stressed the hold it has on intellectual property in the radio streaming space. "Apple's new feature is an evolution of their iTunes offering to bring it on par with other streaming music services that have added radio into their feature sets. We have spent the last 13 years singularly focused on redefining radio and benefit from unrivaled intellectual property, deep experience in delivering personalized play lists, and ubiquitous product availability across every platform. We make it effortless for our more than 200 million registered users to connect with the music they love anytime, anywhere," the company said in its statement.

iTunes Radio will offer music fans access to thousands of new songs every week, as well as serving up exclusive music from new and popular artists before you hear them anywhere else; will also be home to special events including live streams direct from the iTunes Festival in London and other exclusive iTunes Sessions. You can also ask Siri “Who plays that song?” or “Play more like this” and Siri will make it happen, or tell Siri to pause, stop or skip.

Apple’s iTunes Radio is set to launch, this fall,  in iOS 7 initially in the U.S. before rolling out internationally over time. The service is free to use in an ad-supported version, and iTunes Match subscribers can enjoy using the service ad-free.


Friday, June 7, 2013

The Growing Popularity Of Audio Books, an art-form adaptable to new technology

With the arrival of the Internet, broadband technologies, new compressed audio formats and portable media players, the popularity of audio books has increased significantly.

Due to the growing acceptance, people involved in this business are becoming more powerful. There is a huge demand for them, especially now that people use portable audio equipment on a regular basis. People can find audio books online,  download from  iTunes Audiobooks, libraries who offers audiobooks for free, and some other who like to buy audiobooks CD format.

Over the time, figures show released that downloads have greatly increased this market, a format that first achieved popularity with the invention of the cassette and extended beyond childhood the experience of being read to.

Producing audio books consist of a narrator sitting in a recording booth reading the text, while a studio engineer and a director record and direct the performance. Audiobooks are distributed on  CDs, MP3 CDs, and downloadable digital formats.

The advent of the Internet has introduced powerful means of delivery, many titles are now available on-line for download on to computers, tablets, and phones, or one may listen to website audio streams without having to download anything.

They are considered a valuable learning tool because of their format. Unlike traditional ones or a video program, people can learn from an audiobook while doing other tasks, although it should be noted that this can detract from the primary task, assuming the learning is not the main activity. The most popular general use by adults is when driving an automobile or traveling with public transport, as an alternative to radio. Many people listen as well just to relax or as they drift off into sleep.

If your  production required to record audio books, at Elite Music Studios, we have the greatest voices in English, Spanish, Italian, German, among other languages to give live to your creativity.

 Reference: Wikipedia